A New Sci-Fi Program From AT&T

If you haven't seen it yet, you will.  AT&T has been blanketing the television and print media with ads for its new series Daybreak.  I cannot remember the last time I saw a corporate sponsor actually place its own program on the Internet.  The story is about the son of a dead theoretical physicist who left behind the secrets of his work.  And, surprisingly, everyone now wants to use that work to their own ends.  Created by Tim Kring, who also created Fox's Touch, the production values of the short episodes are pretty good (the first episode is about 9 minutes). In fact, the storyline is related to Touch.  Needless to say, but I will say it anyway, the show also highlights AT&T products and services.  Three of the five episodes are already available, with the last airing (or streaming) on June 28th.  Is this a new wave of programming and product tie-ins?  Time will tell.