Here is a quote from Disney Entertainment president Channing Dungey regarding a new television series:
Oh, as a fan, I would absolutely love to say ‘Yes,’...The
conversations with Lucas, we have had conversations with them and will
continue to have conversations with them. I think it would be wonderful
if we could find a way to extend that brand into our programming.
She doesn't sound like a fan with the word "brand," but instead more like what the rebels are fighting against - an expanding imperial presence. So I for one would recommend Disney focus on quality more than quantity. We already saw what the focus on merchandising did to the "brand" when episodes 1-3 of the Star Wars motion pictures were released. If Ms. Dungey is really a fan, maybe she should be very careful.
She doesn't sound like a fan with the word "brand," but instead more like what the rebels are fighting against - an expanding imperial presence. So I for one would recommend Disney focus on quality more than quantity. We already saw what the focus on merchandising did to the "brand" when episodes 1-3 of the Star Wars motion pictures were released. If Ms. Dungey is really a fan, maybe she should be very careful.
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