Coming Show: New Star Trek Series

With all the attention on Star Wars, could look like CBS is late to the party announcing a new Star Trek television series, but if anyone knows how to milk a series it is the owners of the Star Trek franchise. The 1960s series has already spawned multiple television shows as well as movies. 

Information on the new series is thin, but since the creators come from the latest movies that rebooted the whole story,  it would seem the old timeline is dead. This provides ample room to expand the story while still throwing in some favorites from other parts of the galaxy (aka Klingons and the Borg).

Does CBS care about Star Trek or its new online service All Access, which will sell the new show for a fee when it is released in 2017? That is like asking if George Lucas believed in his Star Wars story or simply wanted to sell toys. If the end result is a good show, then the motives are less important. 

I mean how far can this idea go? It's not like the franchises are building theme parks. Oh wait...

Lower Photos: Disney's Star Trek Experience (top) and Spain's Paramount Park Murcia (bottom).