Here is part of the obituary from The New York Times recounting his life:
James Scott Bumgarner was born in Norman, Okla., on April 7, 1928. His paternal grandfather had participated in the Oklahoma land rush of 1889 and was later shot to death by the son of a widow with whom he’d been having an affair. His maternal grandfather was a full-blooded Cherokee. (Mr. Garner would later name his production company Cherokee Productions.)
An understated comic actor, he was especially adept at conveying life’s tiny bedevilments. One of his most memorable roles was as a perpetually flummoxed pitchman for Polaroid cameras in the late 1970s and early 1980s, in droll commercials in which he played a vexed husband and Mariette Hartley played his needling wife. They were so persuasive that Ms. Hartley had a shirt printed with the declaration “I am not Mrs. James Garner.”

Every episode of the show, which ran from 1974 to 1980 and more often than not involved at least one car chase and Rockford’s getting beaten up a time or two, began with a distinctive theme song featuring a synthesizer and a blues harmonica and a message coming in on a newfangled gadget — Rockford’s telephone answering machine — that underscored his unheroic existence: “Jim, this is Norma at the market. It bounced. Do you want us to tear it up, send it back or put it with the others?”
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